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Citreon to Launch Killer of Tata Curvv with its new Coupe

ByAnubhav Sharma

Mar 27, 2024
Citreon Basalt

Citroen has shared the First Images of its BASALT VISION Coupe SUV Concept. The Production Version of this, Which will be called Basalt, Citreon has plans to Launch In India in the second half of 2024.

Citroen is a French brand owned by Stellantis Automaker. In 2019, the erstwhile PSA group launched the Citroën brand in India along with manufacturing operations in the joint venture with CK Birla Group.

Citreon has numerous cars in the Profile Like C3, C3 Aircross, EV C3 and C5 Aircross Suv. but still unable to make it to the Indian market in terms of sales although most of the citron products are VFM(value for money).

Killer of TATA Curvv

The competition of Citreon Basalt is not just with other SUVs or Compact SUVs but the much-awaited Tata Curvv coupe SUV which was recently Showcased at Bharat Expo, Pragati Maidan in New Delhi. Tata Curvv is about to Launch somewhere around August. Citreon is a surprise package that will surely affect the sales of Tata Curvv if Cireon places Basalt at the right price with variants and features.

Tata Curvv has already attracted potential buyers to hold the decision to take the compact SUV and wait to get a new Couppe Style SUV.

Competition

Apart from Tata Curvv, Citreon BASALT has to compete with Tata Nexon, Hyundai Venue, and Kia Sonet as the mid & High-end Specs. of these cars come in the 10lakh to 15 lakh range which can be same for the base & mid Coupe SUV. apart from this Citreon Basalt has to Compete with Hyundai Creta, Kia Seltos & Volkswagen Taigun/ Skoda Kushaq & forgot to mention the market leader Maruti Suzuki which Brezza & the hybrid twins Grand Vitara/ Toyota Urban Cruiser Hyryder.

So there is Huge competition Cireon only can market the Basalt Coupe & as we have seen earlier the failed at the time C3 aircross SUV.

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